"Our multi-year plan is to keep significantly growing our content while increasing our revenue faster to expand our operating margins", Netflix said in a shareholder letter tied to the earnings report.
"But results won't push its stock higher from here, with most of the good news already priced in after a massive rally earlier this month". However, subscriber growth was 8.8 million, beating expectations and bringing its subscriber base to 139.3 million.
"I don't know if this is happening all the time, but we are looking for assurances from Netflix that...they are going to remove them", Morin told The Globe and Mail.
And with premium subscriptions now sitting at $16 per month, it's not out of the realm of possibility that Netflix could eventually charge $20 per month for the ability to stream 4K content in the future.
"There's a billion hours of television content being consumed today - we're winning about 10 percent of it", Chief Executive Officer Reed Hastings said in an online Q&A.
After Nextflix's forecast of its quarterly revenue for the first quarter of 2019 dipped in comparison to Wall Street's estimates, shares of the company dropped by around 4% on Thursday, in after-hours trading. In addition to "Bird Box", 40 million households watched a series called "You", about a stalker.
The 8.8 million rise in paid subscribers - a lot of them from overseas - marked 6% growth from the prior quarter.More news: Sen. Kamala Harris Announces 2020 Presidential Candidacy 04:04 Download
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U.S. streamer Netflix grew its subscriber base by 8.8 million users in the fourth quarter of 2018 to reach 139 million global paying members, but revenues were lower than anticipated.
"Bird Box", "You" and other new programs attracted millions more subscribers to the streaming service, but that wasn't enough.
Earlier this week, Netflix announced it was raising prices for US customers by $1 to $2 per month to help fund its aggressive expansion and offset mounting debt. The bar had, of course, also high, because the Netflix stock has gained in the recent period to a considerable value.
Netflix's price hike raises an interesting question: at what price point will subscribers start leaving the service? And the company said it had a series with these films gradually similar success as with the TV.
Netflix was ahead of the pack when it came to getting customers to cozy up inside their homes and binge shows and movies.