Bud Light isn't the first food product that has dropped corn syrup as an ingredient and used it as a marketing ploy. The film saw the Bud Light King receive a large shipment of corn syrup in error and embark on a quest to return it to its rightful owner - either the kingdom of Miller Lite or Coors Light.
During Super Bowl LIII, Budweiser aired numerous Bud Light commercials discussing the fact they don't use corn syrup.
Unwilling to call a truce, Miller Lite concludes that Bud Light created an unnecessary controversy over corn syrup, adding that "Miller Light has more taste than Bud Light". The response on Twitter was immediate. "You may have seen an ad on the Big Game going to great lengths to explain that Miller Lite is brewed with 'corn syrup, ' while Bud Light is not".
"Whether (corn syrup) is bad or not doesn't really matter", said Tim Calkins, clinical professor of marketing at Northwestern University's Kellogg School of Management. Interestingly, none of our products use high fructose corn syrup, yet several of Anheuser-Busch's do. Our office is right down the road. We source our ingredients from USA farmers, including 98 percent of our barley, 100 percent of our rice and all of our corn. One corn supporter filmed himself emptying cans of Bud Light into a bathroom sink. We're not standing with you.
MARION NESTLE: From a nutritional standpoint, it's absolutely hilarious, and I laughed all the way through it. Then MillerCoors took it a step further by placing The New York Times ad.More news: Punxsutawney Phil predicts an early spring
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"We shouldn't really care", Gustashaw said of the types of sugars used in beer fermentation. The yeast can't tell them apart.
Corn syrup, made up of glucose and fructose, is little different from table sugar, made of sucrose, from a health perspective, said Kristin Gustashaw, senior clinical dietician at Rush University Medical Center.
SHAPIRO: So after millions of dollars spent throwing shade on corn syrup, the difference between Bud and others, according to Nestle, isn't much of a difference at all.
"Dear Beer Drinkers of America", the statement begins.