She and her backers hope that message can distinguish her in a crowded Democratic field and help her move past the controversy surrounding her past claims to Native American heritage.
On Saturday, Warren kicked off a seven-state tour that will take her from MA to early primary and caucus states New Hampshire through Iowa.
Warren officially launched her campaign in MA on Saturday, where she issued a challenge to the super wealthy and called Trump "just the latest and most extreme symptom of what's gone wrong in America".
She came under heavy criticism from both Republicans and Democrats for falsely claiming Native American ancestry on several professional documents, including her application to Harvard Law School, which later claimed her as a "minority". She did introduce Cheryl Andrews-Maltais, chairwoman of the Wampanoag Tribe of Gay Head Aquinnah, however, and used it as an opportunity to celebrate "do [ing] what's right for Native communities". At the very most, she shares 1/64 common DNA with residents of Colombia, Mexico, and Peru. Then, the Washington Post learned that Warren hand-wrote "American Indian" as her "race", on a State Bar of Texas registration card from 1986.
"Senator Warren did not make a surprise visit to the NCAI conference today", a spokeswoman told CNN, "although it is my understanding that she spoke at the National Indian Women Honor Luncheon".
Despite their similarities, Warren and Sanders have taken somewhat divergent paths in recent months as they prepare for the primary.More news: U.S. commander says N.Korea unlikely to give up all nuclear weapons
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"I can't go back", she said.
"Every day, there is a racist tweet, a hateful tweet, something really dark and ugly", Warren said. I am in that fight all the way.
"The American people will reject her dishonest campaign and socialist ideas, like the Green New Deal, that will raise taxes, kill jobs and crush America's middle class", Parscale said. "The fight to build an America where dreams are possible, an America that works for everyone".
"Since that day, I've never let anyone tell me that anything is 'too hard, '" she quipped.
Warren faced reporters last Wednesday after a bombshell report brought to light her state bar application form where she had made the claim.
She will also need to win over female voters, which might explain the highly unusual - and somewhat risky - decision to include a story about potty-training her baby daughter.