Timing is reportedly tight.
Apple acquired the digital magazine app Texture a year ago, which enables you to read a huge number of publications for a single monthly fee, a bit like a music streaming service. The process has worked out well for Apple Music. Apple typically saves big news about its flagship product, the iPhone, for launch events every September.
Like Netflix Originals, Apple could offer TV & movies content programming through its (sometimes barren) TV app. Apple's App Store, where the service is likely to be distributed, is now available in more than 100 countries.More news: Jaguar attacks woman trying to take selfie at Arizona zoo
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The US technology firm has just sent out invitations to the world's media and Monday, March 25 is the date that Apple fans need to put in their diaries.
The Apple keynote will takes place on March 25 with the not-so-subtle title 'It's show time, ' according to Engadget and other members of the media. Before that, in September, Apple unveiled the latest iPhones, as well as the Series 4 Apple Watch.
Other things expected are AirPods 2, AirPower, and possibly an update to the 5th generation iPad but we won't be holding our breath for that. Apple might have increased the screen size from 9.7-inches to 10.2-inches, although we won't know until the event. When it comes to selling iPhones, Apple hasn't been able to grab the market share it wanted in China, and has struggled in the USA, where people are holding onto their smartphones for an average of 32 months, up from 25 months the previous year, according to a 2018 report from NPD Connected Intelligence.