He is polite and humble but lacks charisma and there is no doubt Fury, whose fight is being promoted by Bob Arum, is bringing the box office allure.
Fury (27-0-1, 19 KOs) is fighting for the first time since inking a lucrative deal with United States broadcaster ESPN, worth a reported $103 million for five bouts.
When last we saw the Gypsy King in December he had spent most of the evening boxing the ears of Wilder, frustrating the undefeated American champion with a stubbornly effective jab and deft movement, even surviving a ninth-round knockdown to roar back in the final reel.
Bob Arum, Fury's U.S. promoter, has suggested that the reinvigorated boxer from Lancashire who has become a spokesman for mental health "is like a cross between Ali and Foreman" - with his charisma.
"The crowd have warmed to me and been very welcoming".
"I remember him getting dropped by Steve Cunningham, who's a cruiserweight and he's vulnerable at times".More news: New DLC for Super Smash Bros. Ultimate coming soon
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Joshua will now have to beat Ruiz later this year to regain his title before he can even think of a megafight against Fury or Wilder, who owns the WBC title and defended it in style last month by knocking out Dominic Breazale in the first round. I couldn't be at my best but still beat him at nowhere near my best.
I thought they needed to get the fight because, sooner or later, he might go back to his old ways. I want to aim for the stars and it's 36 minutes away.
"We've all seen the best heavyweights in the world get chinned now and again don't we?" "I have dreamed about this all my life and always knew I would fight Josh as a professional. That's why I'm so happy, so positive all the time", Fury said.
"It'd be something of history because they have never fought [in the Azteca] two heavyweight world champions". I'm one of the only people who is living what they want to do. And it takes more than a punch to knock me down and make me stay down.
The Brit is set to get the opportunity to reclaim his IBF, WBA and WBO heavyweight titles in a rematch with Ruiz, but Fury thinks his compatriot's best days are behind him.
"He's shown that against Deontay Wilder and he showed that against Wladimir Klitschko, two prime names, two premium names in the heavyweight division, he's been the superior boxer on both occasions". Good fundamentals. I know that he's added a good training team and I'm sure there will be elements of his game that he's added as well.