Brazil kick off the competition against Bolivia in Sao Paulo on Friday night before games with Group A rivals Venezuela and Peru. On the commercial side, exposing our national team on a global stage has significant upside as well.
Bolivia won its lone Copa America title in 1963 at home.
Argentina enters the Copa America in Brazil without a major worldwide trophy at the senior level since 1993.
Over his previous four Copa Americas, Messi has played in 19 matches, scoring eight goals, and anything less than lifting the trophy on July 7 will be deemed as a failure for the Barcelona captain.
"We have made a decision to invite ... to participate in our competitions the current Asian confederation champions and the previous ones", said Alejandro Dominguez, the president of South American football's governing body.
Lionel Scaloni, caretaker coach of Argentina will be tested n this tournament as after he came in charge after Argentina's exit from the Fifa World Cup 2018 he was appointed as the interim coach replacing Jorge Sampaoli, this is the first time he is going to face any major task.
Led by interim coach Lionel Scaloni, Argentina has many young players in their first global tournament.More news: Huawei delays Mate X release following Galaxy Fold borkage
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"We felt it. young lads feel it, the coach feels it." the 56-year-old said.
Uruguay is the top Copa America champs, as they won the cup 15 times, most recently in 2011.
Why are Asian teams playing in the South American championships?
Argentina came into the tournament off a 5-1 rout of Nicaragua and with the most Copa victories in history (119) but the South American giants did not look like winning against Colombia.
This time around, Japan are the other guests, making their second appearance.
The scheduling of this year's CONCACAF Gold Cup at the same time as the Copa America meant that CONMEBOL was forced to cast its net further afield.
Chile beat Argentina on penalties in both the 2015 and 2016 finals, but failed to reach the 2018 World Cup and are reliant on an ageing team full of veterans - a third straight title would be remarkable.