Best and Worst Cities for Valentine’s Day

We all want the kind of things that money just can’t buy — except on Valentine’s Day, otherwise known as “The Day Love Costs Money.” This year, the average lovebird will spend $146.84 and nearly $20 billion collectively to show just how fat our hearts are.

But is it really necessary to tank our wallets in exchange for love? We know what J. Lo would say. And if you’re already as sweet as Valentine’s Day candy, we think you don’t have to try so hard — or blow that much cash unless you can afford to. As for the rest of us, it helps to be in the right place with the right budget.

With love in the air, WalletHub’s number crunchers played cupid to find out which of the 100 largest cities are the most romantic but also the easiest on our finances. And if you live in or near one of the best, you might just be in luck. Our data set of 15 key metrics ranges from restaurant-meal costs to number of attractions to number of florists per capita.

See where Valentine's Day is hot!
See where Valentine’s Day is hot!



To identify the best cities for celebrating Valentine’s Day, WalletHub’s analysts compared the 100 most populated cities across four key dimensions: 1) Valentine’s Day Budget, 2) Valentine’s Day Activities, 3) Valentine’s Day Gift Accessibility and 4) Valentine’s Day Weather Forecast.

First, we compiled 15 relevant metrics, which are listed below with their corresponding weights. Each metric was given a value between 0 and 100, wherein 100 is the best value for that metric and 0 is the worst.

We then calculated the overall score for each city and finally ranked them using the weighted average across all metrics.

With regard to our sample, please note that “city” refers to city proper and excludes surrounding metro areas.

See all the details here.

Valentine's Day!
Valentine’s Day!

Rick Limpert

Rick Limpert is an award winning Atlanta-based freelance writer, columnist, host of The Tech of Sports Podcast and best-selling author. He has covered sports, technology and events all over the world. His works have been featured on Yahoo Sports, Yahoo News,, and in Sports Illustrated.

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