For most, fast food is a convenience and sometimes a necessity, but generates its own deployment of psychology and personal restraints of what has transpired over the years in the industry through technology.
Recently, I stopped by a local fast food outlet. I asked for a cheese burger and a small drink. Not to complicated I thought. The young servicing lady, all of 16 years of age, informed me if I ordered meal number six, it would be cheaper. I responded by stating I didn’t want any fries so why am I paying more for getting less product? As I expected the individual didn’t have an answer. I once again I said no, just a cheese burger and a small drink…… What I heard next floored me. Sir we don’t have small drinks just medium, large, and jumbo. What? Did I hear your right? Ok, so the medium is your smallest correct? Yes she replied. Ok then! was my response. Would you like guacamole on that cheese burger sir? Ah, no thanks if I wanted it I would have ordered it and besides for fifty cents I could go buy an entire avocado.
What’s my point of all of this? Am I too stupid to make my own decisions without being force fed what ‘You” might believe my likings are? Certainly not; however, push marketing has overwhelmed the fast food industry. Would you like that Super Sized? What to go Small, Medium or Large? No thank you just place the order I gave you.
In many ways I believe technology has taken away our ability to reason and think on our own two feet. If the machine or whatever mechanism doesn’t tells us what to do, then we must not be able to do it – Hummmm….. I remember many years ago and yes before calculators, order takers at McDonald’s had an order pad and a pencil and yes, they had to add up the order total by hand. Would our young people of today be able to do this? Logic would say for the young lady in my example, the button on her order machine which had the lowest size drink no matter what it’s titled, would have been the drink size for me. Correct?
In no fashion am I trying to make fun of nor to pass judgment, but there is a fundamental breakdown of what individuals are taught, how knowledge is used, how to derive at answers and with an all encompassing common sense approach. The big bad fast food monster is to also partially blame, as unfortunately, all that matters to them is the fifty cents you got from the guacamole.